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This programme will train you to conduct rigorous and relevant research focused on understanding and predicting marketing actions of firms and managers, and consumer behaviour. This is a highly selective programme geared towards training students to become leading marketing faculty in top-tiered research focused schools.

The learning experience includes undertaking coursework across SMU and close collaboration with, and exposure to, world-renowned marketing faculty who will offer you advanced research topic courses. PhD students will also be able to leverage on the resources of SMU’s world-class research institutes and centres such as Centre for Marketing Excellence and Institute of Service Excellence.

Please visit http://business.smu.edu.sg/programmes/phd-business-marketing-research/overview-programme-goals.